Tag Archives: Foursquare

Facebook’s Auto Sharing: The Future of it


Soon, it will be common for people’s personal information to be updated on Social Media channels of all kinds. Here we talk about some of those implications of Facebook introducing auto sharing.

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Check out an earlier article about everything your business needs to know about Facebook’s changes to learn more.
Video Transcription:
Facebook introduced the idea of automatic sharing on social networks and
that exists today. The question now is how far will it go? What will the
next steps be? And really, how many aspects of your life will be
automatically updated to your entire social network in the near future?

Hi, my name is Mike Roberts. I am an online marketing specialist. You can
find all my marketing materials on my website at
MRobertsOnline.wordpress.com.

Because these tools don’t actually exist today, we have to look at our
society’s trends, essentially, where we’ve come from and where we’re headed
in the future. And if you look back, maybe 40, 50 years ago, people were
much more conservative with the amount of information they gave to complete
strangers. And progressively, we have seen people become much more
comfortable giving away personal information, and now we have a generation,
Generation Y, who has grown up in a world with Facebook and does not know a
world without it. And so, they’re used to sharing photos and friends having
everything be very public about what they’re doing, what their relationship
status is, and where they live, and all of these details that were never
given to strangers before.

So, we have a shift, that I don’t think will slow, I don’t think will stop.
I think social media has picked up the pace pretty drastically. I see that
we now have come to point where Facebook is taking a huge step in that
direction, even more so. So, automatic sharing is an example, where now I
can listen to a song on Spotify, and all of my songs can now be updated
automatically to all of my friends and so they can all hear what I’m
listening to. That’s a pretty safe example, but expand that to all areas of
my life, and now all of my friends in my social network can find out all of
the details automatically.

I wonder about Foursquare or other location-based services. Will those also
be included sometime? Maybe right now, people aren’t comfortable with that.
There’s a backlash against Facebook saying, “We don’t want this. It’s too
much. It’s too transparent. We need some privacy still.” But what about in
five years or so? People will gradually become more and more comfortable
sharing more and more information as the trend continues to evolve. And
now, every time I stop by a Starbucks, everyone knows because it
automatically checks me in. I don’t even have to pull out my phone. I can
see this is how it could be happening in the future. This is where we could
be going, and I think that there will be people that will drag their feet,
screaming privacy, that they want more privacy. But there’s also going to
be people that find it very cool and a way to express themselves.

So, I expect the trend to continue. I’d be very interested in hearing what
your thoughts are. These are just my thoughts and my musings, and I thought
I’d throw out the question to you. Do you think this is where we’re going
with social media in our society, with Facebook and Google+ and Foursquare
and things? Or do you think that there’s going to be a pendulum backslash
to things like Facebook?

If you have a burning marketing question that you want answered or you need
some help with, go ahead and make a comment below or send me a tweet on
Twitter, and I’d be happy to do the best I can to answer that in a
following video post. Keep an eye out for my next post about Google+, how
businesses can actually use it effectively and how to get followers, how to
get people to actually care about what you’re doing there. So stay tuned.

Again, my name is Mike Roberts. If you want more digital marketing insights
or advice or questions or anything like that, go ahead and follow me on
Google+ or on Twitter as mrobertsonline or subscribe to my Youtube channel.
Thanks for watching.

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Aside

My Recent Blog Posts This is a compilation of some of my most recent writings (with some graphics and co-proofing help) at the digital agency, Mindgruve where I currently work. Let me know if you like any of them by … Continue reading

How to use Foursquare for Business 101


I put this together for my boss to help him understand how Foursquare can be used to promote local business objectives.

What is it?

Foursquare is a social media platform that allows users to tell their friends where they are geographically. Their location is announced by telling the name of a business or point of interest such as ‘Starbucks’ or ‘Balboa Park’. 

How does it work?

When a user visits Starbucks, they are able to pull up the corresponding Foursquare mobile application and ‘Check In’. When they do that it is announced to their foursquare friends where they are similar to a Facebook status update. Users are able to identify in real time who is currently at any given location and can use it as a medium to find and meet up with their friends. These ‘Check Ins’ can also be pushed to a variety of other social media platforms such as Facebook and Twitter and dramatically expand the reach of these updates.

How to use it to promote a local business?

1. ‘Check Ins’ are Advertisements

 ‘Check Ins’ become advertisements to all of their friends and keeps your business top of mind. This dramatically increases when they’re posted to Facebook and Twitter. Sometimes good deals offered to Foursquare customers can incentivize telling their friends like this. Other times having a brand or business that would add to someone’s image is enough. For example, I might check into a fine dining restaurant and want to show off to all my friends that I’m eating there.

2. ‘Check Ins’ Bring Their Friends

‘Check Ins’ incentivize their friends to join them at that location. For example, if I check into a coffee shop and my friends that are a few blocks away notice and end up visiting the coffee shop to see me when they would have not done that otherwise.

3. Steal Customers

Deals found by being in a surrounding area can cause people to stop by your business when they otherwise would not have. This can drive foot traffic. For example, if I visit the mall and check into the mall itself, but then notice that Macy’s is offering a special deal* if I check in there. I might stop by Macy’s now to take advantage of that when I had never intended to visit there on my visit. If so, Macy’s may have just stolen my business from the store I actually went to the mall to go to. This can be really powerful because it is targeting people in a very close geographical range to your store and likely looking to spend money. It is a very effective and cheap way to increase foot traffic.

4. Increase Traffic

There can be competition in the Foursquare community over becoming the ‘Mayor’ or the most frequent user to ‘Check In’ and businesses can take advantage of that. Users often turn becoming and staying the ‘Mayor’ into a game that causes them to go out of their way at times to ‘Check In’ at a venue. This increases their personal social credibility stats but this is fueled even more when businesses offer a special deal only for the Mayor. For example, Hot dog on a stick offers a  free lemonade* only to the mayor. Now customers will visit your business to try to get the deal.

5. Another Traffic Frequency Boost

Another, less exclusive way to offer an incentive is to give it to any customer who visits your business after a certain number of check ins. For example, a restaurant in downtown San Diego called ‘Currant’ offers a glass of Sangria or well cocktail for only $0.10 (ten cents) on your 3rd Check in. This is a way to reward and incentivize frequent customers and thus capitalize on the Pareto Principle or the 80/20 rule that states most businesses will get 80% of their business from 20% of their customers. This feature helps keep that 20% happy and coming back for more.

Let me know if you see the plausibility of using Foursquare as a business or a customer. Also let me know if you don’t and why.

*These deals were current as of the publication of this article.