Mobile Shoppers Have Leverage Mobile shoppers, those savvy consumers who use handheld devices such as smartphones and other gadgets to search for deals while standing inside a store, are in a better position to bargain with retailers for a lower … Continue reading
Customers pay by swiping smartphones, not credit cards
It’s the latest payment technology and it’s taking off in California. People are blinging all over Palo Alto, CA. Blinging—making a payment through a third party such as PayPal—allows customers to swipe a mobile phone with a special Bling chip added over a point-of-sale scanner and the transaction is complete.
Smartphone: Droid 2; Android operating system; by Verizon
It’s a pretty safe bet many of the larger retail stores will be blinging in no time, especially considering the convenience it could offer. This is building on the easily seen trend of convergence. Most of the products we buy are converging into multifunction devices that will perform the same functions that we used to need multiple devices for.
Our cell phones are a great example. They used to just call people, and we had seperate devices that we would play music and surf the web on. We’ve been able to perform all of those functions on one device for a couple of years now, but this is the next step. Our wallets and credit cards are converging with our cell phones.
Watch the video: How Bling’s pay-by-smartphone system works
Read the full article here: “Customers pay by swiping smartphones, not credit cards”
(USA Today, Dec. 1, 2010; NACS.org)
Posted in Online integration, Retail, Uncategorized
Tagged Android, Bling, Blinging, Cell phones, Convergence, Experiential Marketing, Integrated Marketing Communications, iPhone, Mobile phones, multi function devices, online integration, Pay Pal, Retail, Twitter, USA Today
Google eBookstore: What is it? Strategy? Branding? The launch of the Google eBookstore, formerly Google Editions, immediately positions Google as the largest e-book provider in the world. It also provides an easy way for independent bookstores to offer electronic reading … Continue reading
APPLE GOT INTO THE BLACK Friday spirit, reducing the price of the iPad by $41. People who purchased the iPad online that day paid $458 for a model without a 3G connection and with 16 gigabytes of storage. The top-end, 3G connection with 64 gigs sold for $788.
MEXICO LAUNCHED THE MEXICAN Digital Library this week, joining an international online project. The library makes historical texts available in eight languages worldwide under the World Digital Library project. Mexico’s library features manuscripts published in the pictorial script used by native peoples before Spanish colonists arrived in the 16th century.
SONY PLANS TO LAUNCH AN E-BOOK store this month for Android devices and iPhones. PC Magazine reported that users won’t have to own a Sony Reader to access content from the company’s bookstore on the iPhone or Android devices.
ONLINE BOOK, MUSIC, and media retailer Alibris launched a web site geared for smartphones and tablet computers in an effort to attract bargain shoppers who like to price-check while on the go.
MARKET RESEARCH ORGANIZATION GfK MRI said approximately 5.9 million U.S. adults own an e-reader, up from 2.1 million owners in the March-October period of 2009. Males make up 49% of e-reader owners, and 51% are women.
Posted in Online integration, Retail
Tagged Android, Apple, Cell phones, e-book, e-reader, Experiential Marketing, iPad, iPhone, Mobile phones, Online Retailers, Online Sales, Retail, Sony, Statistics, Tablet