Tag Archives: Experiential Marketing


My Recent Blog Posts This is a compilation of some of my most recent writings (with some graphics and co-proofing help) at the digital agency, Mindgruve where I currently work. Let me know if you like any of them by … Continue reading


Interactive Video Resume; Mike Roberts; Part 1 – Intro This is an Interactive Video Resume for Mike Roberts. Mike Roberts is actively pursuing new career opportunities. To view his resume and learn more about his job search, please visit his … Continue reading

Students Turn Page on E-Mail Communication

Students Turn Page on E-Mail Communication

Students are moving away from e-mail communication and are more inclined to send text or instant messages. As this migration continues, look for campuses to also pull away from e-mail accounts. With Facebook, Twitter, texting, and instant messaging constantly evolving, there really is no way to predict the most common form of communication in the next five years.

Read full article: “How Will Students Communicate?”
(Inside Higher Ed, Jan. 6, 2011; NACS.org)


Mobile Shoppers Have Leverage Mobile shoppers, those savvy consumers who use handheld devices such as smartphones and other gadgets to search for deals while standing inside a store, are in a better position to bargain with retailers for a lower … Continue reading

Customers pay by swiping smartphones, not credit cards

Customers pay by swiping smartphones, not credit cards

It’s the latest payment technology and it’s taking off in California. People are blinging all over Palo Alto, CA. Blinging—making a payment through a third party such as PayPal—allows customers to swipe a mobile phone with a special Bling chip added over a point-of-sale scanner and the transaction is complete.

Smartphone: Droid 2; Android operating system; by Verizon

Smartphone: Droid 2; Android operating system; by Verizon

It’s a pretty safe bet many of the larger retail stores will be blinging in no time, especially considering the convenience it could offer. This is building on the easily seen trend of convergence. Most of the products we buy are converging into multifunction devices that will perform the same functions that we used to need multiple devices for.

Our cell phones are a great example. They used to just call people, and we had seperate devices that we would play music and surf the web on. We’ve been able to perform all of those functions on one device for a couple of years now, but this is the next step. Our wallets and credit cards are converging with our cell phones.

Watch the video: How Bling’s pay-by-smartphone system works

Read the full article here: “Customers pay by swiping smartphones, not credit cards”
(USA Today, Dec. 1, 2010; NACS.org)


Google eBookstore: What is it? Strategy? Branding? The launch of the Google eBookstore, formerly Google Editions, immediately positions Google as the largest e-book provider in the world. It also provides an easy way for independent bookstores to offer electronic reading … Continue reading


Watch this great video about the launch of Google’s new eBookstore. It explains how it works in just over 2 minutes. Comment below to tell us what you think of it. I am posting links to two different articles that … Continue reading

The Twitter Monster can consume you


Here the iconic Twitter bird has grown to symbolically consume the time, energy and life of a faithful tweeter.

Do you ever feel like Twitter and other social media is consuming your life? Do you spend more time, energy, and effort connecting with people through a computer than you do in person?

Or do you love Twitter and social media so much that even when you realize it has consumed you, you’re proud of it?

New Tech Updates

APPLE GOT INTO THE BLACK Friday spirit, reducing the price of the iPad by $41. People who purchased the iPad online that day paid $458 for a model without a 3G connection and with 16 gigabytes of storage. The top-end, 3G connection with 64 gigs sold for $788.  

MEXICO LAUNCHED THE MEXICAN Digital Library this week, joining an international online project. The library makes historical texts available in eight languages worldwide under the World Digital Library project. Mexico’s library features manuscripts published in the pictorial script used by native peoples before Spanish colonists arrived in the 16th century.

SONY PLANS TO LAUNCH AN E-BOOK store this month for Android devices and iPhones. PC Magazine reported that users won’t have to own a Sony Reader to access content from the company’s bookstore on the iPhone or Android devices.

ONLINE BOOK, MUSIC, and media retailer Alibris launched a web site geared for smartphones and tablet computers in an effort to attract bargain shoppers who like to price-check while on the go.

MARKET RESEARCH ORGANIZATION GfK MRI said approximately 5.9 million U.S. adults own an e-reader, up from 2.1 million owners in the March-October period of 2009. Males make up 49% of e-reader owners, and 51% are women.


Bookstore Conversations in an E-Book

Bookstore Conversations in an E-Book

A new social e-reading platform allows users to talk as if in a bookstore, but they’re actually in a book. Users can collaborate within the e-book itself in real-time, right from the pages of text.

Copia, possibly the world’s first e-reading social platform, encourages users to compile a library of books they’ve read so discussions can take place about reviews or other thoughts on the material.

Read the full article here: “New Social E-Reading Platform Allows Real-Time Discussions, Right on the E-Book’s Pages”
(The New York Times, Nov. 22, 2010; NACS.org)