Great content is king, but there is more to the story. Bad web design can discredit content and cause people to bounce away from your site before reading any of that great content.
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Video Transcript:
Hi. My name is Mike Roberts. I am an online marketing specialist. You can
find all of my marketing materials on my website at
MRobertsOnline.wordpress.com.
Everyone has heard the phrase content is king. All of the internet
marketers out there anyway have, and it’s very valid advice. However, it
needs to be qualified.
Content is how someone gets to your website. Content is what keeps readers
coming back. Content is what gets shared. Having good content is what gets
shared on social media, and that’s all very true. However, when you have
someone that comes to your website, maybe for the first time, and you have
a terrible web design, they immediately start to form a first impression
and they start to immediately distrust what you have to say.
There have been some studies that have been done that show as many as 94%
of people distrust a website because of the web design. The reasons could
point to the font is too small. The aesthetics is just poor. They have bad
graphics. They have too many ads. The user experience is bad. The
navigation is terrible. They can’t find what they’re looking for. The fonts
or the colors are odd. It’s hard to read.
All of these things need to be paid attention to when you have a blog or a
website, and it needs to show that you actually put some thought and time
into how you are going to present and package your content. It really is a
big difference between good and bad sites, and it makes or breaks because
you have a split second to catch people’s attention to say hey, stay a
little longer and start reading my content.
A lot of times people come to a site and get an immediate first glance at
it, and they’ll bounce back. They’ll hit the back button. They’ll bounce
back to another site. They’ll click over to somewhere else because the
design is bad.
So I would encourage to put some effort, put some time into how are you
going to present your content and the overall website design or blog design
that you’re working with.
MrobertsOnline 
I completely agree. A company with a professional and visually appealing website instantly creates a better first impression in my head– I somehow gain more respect for them right off the bat. Crappy web design can make your business look shady, and if it appears to be a crappy website, I don’t stick around long to read the actual text.