J.C. Penney Catalog on Facebook


JCPenney Co. put its entire product catalog on Facebook. If you can see it in the store, it can also be seen on the company’s Facebook page.
Small and large retailers alike have dabbled in social network marketing, but none have taken it to this level. The more people become comfortable purchasing online, the more profits will be had through social networks. What are you doing to tap into this channel?
See full article: “J.C. Penney Moves Entire Product Catalog to Facebook”
(practical ecommerce, Dec. 16, 2010; NACS.org)

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