Manufacturers Go Direct to Customer


A growing number of companies are taking the direct-to-consumer approach. Fossil, Dickies, Columbia, The North Face, and Timberland are selling their wares online directly to customers, in addition to their store channels.

See full article: “More consumer manufacturers selling online, competing with retailers”
(Star-Telegram, Dec. 28, 2010; NACS.org)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s