Let Facebook Sell Excess Inventory

Can’t figure out how to rid your store of that seemingly unsellable stock? The company featured in this story allowed customers visiting its Facebook page to vote on merchandise from a collection about to be discontinued, with the promise most popular item would be priced at a discount.

The winning product sold out quickly at the discounted rate. This is just one more example of how stores can use social networks to better their business.

See full article: “Clothing Retailer’s Secret Weapon: The Facebook ‘Like’ Button”
(Fast Company, Dec. 28, 2010; NACS.org)


2 responses to “Let Facebook Sell Excess Inventory

  1. I enjoy your blog and its design. You do a wonderful job here; continue the fine work.

  2. Thank you very much for the compliment. Definitely check back to find the the latest digital marketing insights or subscribe to the blog to get them delivered to your inbox.

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