Can’t figure out how to rid your store of that seemingly unsellable stock? The company featured in this story allowed customers visiting its Facebook page to vote on merchandise from a collection about to be discontinued, with the promise most popular item would be priced at a discount.
The winning product sold out quickly at the discounted rate. This is just one more example of how stores can use social networks to better their business.
See full article: “Clothing Retailer’s Secret Weapon: The Facebook ‘Like’ Button”
(Fast Company, Dec. 28, 2010; NACS.org)