Every retail store should have at least a Facebook and/or Twitter presence today. Making the most of that social network, however, is key to the success of the effort.
As a business, be sure to assign someone from the store to be the manager of your social network presence. This article provides a step-by-step process in choosing the right person for the job. If several people will be contributing to the social network, assign someone to filter the information and take ownership of the overall effort.
See full article: “How to Select a Facebook Community Manager”
(SocialMedia Examiner, Dec. 23, 2010; NACS.org)