SDSU IMC Holiday Campaign for 2010


SDSU Holiday Campaign 12.15.10

Listen to the podcast of this article here.

Sample of art direction at Aztec Shops

This is the merchandising window on campus at the SDSU Bookstore. This was a touch point in our Holiday Campaign for 2010. What you see pictured below is Hepner Hall, which is an icon of San Diego State, and it is covered with snow. Behind Hepner Hall is a Swiss Alps mountain range, which obviously isn’t actually there in San Diego. Additionally, there are students that are up to their waste in snow. The message at the bottom is “Let it Snow” and encapsulates the Holiday White Christmas spirit.

This is one piece in a complete Integrated Marketing Communications campaign.

Listen to the podcast of this article here.

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