New App Offers In-Store Price Comparison


New App Offers In-Store Price Comparison

A new application for the iPhone allows Amazon to lure customers from inside bricks-and-mortar stores. Customers can scan a bar code on a product, take a picture, or simply say the name of the product and the app performs a quick search to see if Amazon has it at a better price.

If Amazon does have the product cheaper, it can be purchased and shipped to the customer’s home.

Read the full article: “Amazon Price Comparison App Aims at Brick-and-Mortar Stores”


(MediaPostNews, Nov. 22, 2010; NACS.org)

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