Social activism maximizes social media effectiveness
Check out this very compelling series of videos from The Story of Stuff Project about how people are destroying our planet and other critiques on social patterns. They don’t leave you with in a dismal pit, but provide resolution options. This is what they say their movement is about on their website:
The Story of Stuff Project was created by Annie Leonard to leverage and extend the film’s impact. We amplify public discourse on a series of environmental, social and economic concerns and facilitate the growing Story of Stuff community’s involvement in strategic efforts to build a more sustainable and just world. Our on-line community includes over 150,000 activists and we partner with hundreds of environmental and social justice organizations worldwide to create and distribute our films, curricula and other content”
This is a growing movement with over 3 million upload views on their You Tube channel, almost 12,000 twitter followers, and media exposure on the front cover of the LA Times, and as a guest on the Colbert Report among others. Check out their website at www.storyofstuff.org or on You Tube to sample some of their great content.